Legendary Dr. Bhupen Hazarika’s first music video
“Our North- East, Our Star will make North East twinkle better,” says the legendary music composer, filmmaker Dadasaheb Phalke award winner Dr. Bhupen Hazarika about the music video for which he has sung and featured. This is Dr. Hazarika’s first music video in his entire career. “The song and the reason behind the music video got me to participate in this,” adds Dr. Hazarika.
Adding a dash of Bollywood to this are acclaimed music composer Shantanu Moitra and lyricist Swanand Kirkire. The lyrics of the music video have been written by Swanand Kirkire who has won two national awards for Hazaaron Khwahishen Aisi and 3 Idiots and set to tune by Moitra who is also a national award winning composer of films like Lage Raho Munnabhai and 3 Idiots.
Cement Manufacturing Company Limited (Star Cement) has initiated this music video Our North- East, Our Star directed by Aniruddha Roy Chowdhury of Antaheen fame also starring the stalwarts from the North East like Mami Varte, Lou Majaw and Sourabhee Debburma.
“The original version ‘Sapne Sach Kare’ was written by Kirkire and it was translated to various languages. It is about the North East. Recording with Bhupenda was a great experience. I had memories of trying to attend his shows when I was in college and it was a dream come true,” says Moitra.
A grand event was organized in Mumbai on the 20th of November where the music video was released for the first time. Dr. Hazarika was presented with a memento by Sanjay Agrawal and Shantanu Moitra. Dr. Hazarika was also honored with a Gamocha, a tradition much followed and honored in the North East.
Sanjay Agarwal, Director Cement Manufacturing Company Limited and the moving spirit behind the album says, “We are looking to cement the bond between the states in the North East and how better than through music from the legends. The entire music video is in tune with the idea of the musical unification of the North East.”
Aniruddha Roy Chowdhury whose films have won five national awards earlier does not stop going gaga over the video from Star Cement and the locations. “There are very beautiful locations here in the North East which people in other parts of India and the world should see. People here are very nice and kind. Most of us are not even aware of how the North East looks like and how the people out here are. This music video hopefully should make them bond with the North East a lot more,” opines the outspoken filmmaker.
The music video will be aired in December and the makers hope that it ends up being an anthem or sorts for the North East. Film theatres across the North East are also expected to air the music album before screening movies. The song is also going to be promoted across all television, radio and digital platforms.
“Here’s hoping that ‘Sapne Sach Kare’ makes the dreams of everyone connected to the project, come true and Our North East, Our Star twinkles on the horizon for a long while,” adds Mr. Agarwal.
Cement Manufacturing Company Limited (CMCL) is the largest cement manufacturer in North East India. The plant is spread across 40 acres of land in the idyllic town of Lumshnong, a strategic location in Meghalaya that ensures easy availability of high-grade limestone. Their brand Star Cement has established itself as the most accredited brand of the region on grounds of both quality and fair pricing. Cement Manufacturing Company Limited is one of the most profitable cement manufacturers in North East India with the product Star Cement. CMCL is a 70.48 percent subsidiary of Century Plyboards (India) Limited.